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The most important thing to think about delivering for a vendor when using gift cards is the high level of customer service and support for the recipient.

Source: Amazon Decoding Incentives Research 2016

"Amazon are one of, if not the largest and most recognised brands in the world. With our integration with Amazon it opened up the potential for the diversity and reliability of supply which is a key requirement of our business.

Customers trust the Amazon brand and offering this within our settlement options adds value to our claims process and confidence in the settlement of their claim"

–  BeValued (UK)

"Using Amazon Gift Cards is a win-win for both us as a business and the members of our panel. Amazon gift cards help us maximise our reach. It gives our members an option that is close to cash in terms of usability and range of products available. This helps us with audience segments that are harder to please while freeing up time and resources to improve our services to our members.

The availability of Amazon Gift Cards supports our goals of high member satisfaction, engagement and retention "
 
- Dynata (UK)

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